NYA, Be Who You Can't.
I conceptualized and branded a movement for the NYA. The first thing people always think when they see stuff like this is "I can't do that" or "Someone else can handle it." etc. So it is basically a call-out. I wanted this whole initiative to be based around street art to really vibe with the youth, and be more appealing for everyone. The outdoor "ads" were all to be actual street art done to engage more with communities.
